Last Christmas season Amazon had the 7″ tablet market all to itself with its newly introduced Fire. Research in Motion’s Playbook was available, but no one outside of Canada cared. The Fire’s $199 selling price versus Apple’s iPad $499 entry price definitely spurred interest. Amazon claimed sales were stellar, but left it to analysts to guestimate how many Fire’s were actually sold. Some analysts estimated that as many as 6 million Fires were sold during the Christmas quarter. For perspective, Apple sold 15.4M iPads over the same period.
Success always draws competition, so Google and possibly Apple will be going after the 7″ market this holiday season. Google just announced the Nexus 7 – a 7″ tablet that matches Amazon on price and the rumors of a baby iPad will not die. So the question is – who will dominate the 7″ market this Christmas season?