- Do what you love
- Put a dent in the universe.
- Say no to 1000 things
- Kick start your brain by doing something new
- Sell dreams not products
- Create insanely great experiences
- Master the message
Carmine Gallo is his book “The Innovation Secrets of Steve Jobs” outlines seven principles that he believes guided Steve Jobs to greatness. As I think about these principles, each one applies to Steve Jobs – but aren’t unique to him. Many people who have achieved greatness have mastered several of these ideas. Although I have only read excerpts of the book – I believe that’s the author’s exact point.
If it is our desire to achieve greatness (how ever you define greatness) we must internalize several of these ideas and live it. Personally, number three jumps off the page at me. If I had said no to more things when I started my business in 2006 – I would be much farther along.
Which of these resonate the most to you and more importantly which ones are you going to commit to internalizing and make it your own? Would love to read your thoughts in the comment section.