To the dismay of Google and Research in Motion fans, my “Long Apple Short iKillers” trade is working.  If you are not familiar with this trade read “How I am Playing the Smartphone Craze” to understand its origins.  The thesis of the trade is derived from a quote from the Morgan Stanley Internet Report “New Companies often Win Big in New Cycles while Incumbents Often Falter.”  “Long Apple Short iKillers” is a literal implementation of that statement.
The trade is composed of two components. Â First, “new companies often win big in new cycles.” Â Although Apple is not a new company – most analyst agree that mobile computing began with the release of the iPhone in June 2007. Â The company’s fresh perspective has simply caught the Nokias of the world flat footed. Â “Long Apple” is my metaphor for new companies in mobile computing.
Apple is currently the sole member of “Long Apple”. Â I expect to add other companies over time. Â However, as an individual investor I don’t need a ton of stocks to express a view. Â I don’t anticipate this trade (long and short side) to ever having more than eight stocks in play at one time.
At some point in this cycle another disruptive mobile device maker will emerge.  Many people believe Google is that company.  I choose to disagree (“Will Google be a Major Player in Mobile”). I expect other components of the “Long Apple” part of the trade to come  from the mobile infrastructure development and applications space (reference my article “For Investors the Smartphone War is Over”).  As I become more comfortable with these companies, I will add them to the trade.  Some potential companies are highlighted in the data below.
The second part of the Morgan Stanley statement, “while incumbents often falter,” was my Eureka moment.  I live in Massachusetts and saw Digital Equipment Corporation, a powerhouse in mini-computers, die.  Their CEO couldn’t imagine a world where people would want PCs in their home.  Since I lived through that era and saw many friends lose jobs – the Morgan Stanley statement had a profound impact on my thinking.
Interestingly, we are watching the statement play out each day. Â Once dominant companies are announcing new management structures and product plans. Â It is unlikely that an announcement can make up for their lack of vision and lost time. Â Â Unforunately, some beloved companies will pay the ultimate price. Â A few weeks ago we saw Palm bite the dust. Â I plan to profit from this natural course of business and have dubbed this part of the trade “Short iKillers.” Â Read “The Four Mules of Mobile” for more insight. Â The charter members of the “Short iKillers” are Adobe, Motorola, Nokia and Research in Motion.
I believe that we are 3 years into a 10 year cycle. Â So, Apple haters – this will not be a 7 year love fest. Â Its doubtful that Apple will remain a favorable investment over that entire time span. Â The same is true with the iKillers. Â The initial charter members will not be perpetual shorts. Â My plan is to be flexible and open minded. Â When the data changes I will change. Â The ultimate goal is to make money. Â Lots of it.
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Below are model portfolios designed to help communicate my thinking and measure the success of the strategy.  I use May 6, 2010 as the inception date for tracking purposes.  It is the date that I published the post “The Four Mules of Mobile.”  It’s also same date that I discussed this trade on StockTwits TV show “Talk Your Book.”  Interestingly, it is also one day after Investors Business Daily confirmed that the market was in correction.  So, the strategy has performed well even in a down market.  Finally, the year to date results are consistent with the results from 5/6.  So, for the conspiracy theorist, May 6 is not a convenient date to support my point.
Long Apple Short iKillers A (LASiK A)
Notes:
1) Results are Since 5/6/10, the date “Four Mules of Mobile” was published.
2) The portfolio is 50% “Long Apple” and 50% “Short iKillers.” Â Thus, each iKiller constitutes 12.5% of the trade.
3) Short iKillers – Shorting stocks is a challenge and even more so with the stocks in this portfolio. Â These stocks are extremely volatile and are subject to buyout rumors and analyst upgrades. Â Although my intent is to stay short during this entire trade – it is not that simple. Â There will be times when entire market is rallying and I may not wan’t to be short. Â In my real trading account, I am using Put options to clearly define my risk. Â Also, since options expire – Â I am using short holding horizons ( a couple of days to a couple of weeks) to stay short. Â This week I made another subtle tweak – the idea is to short when a stock becomes overbought and then cover when it becomes oversold. Â Then re-short when it becomes overbought again. That’s much simpler to say than to do. Â As time progresses, I hope to find an easier way to express this part of the trade.
Long Apple Short iKillers B (LASiK B)
Notes:
1) Results are Since 5/6/10, the date Four Mules of Mobile was published.
2) The portfolio is 50% “Long Apple” and 50% “Short iKillers.”  Thus, each iKiller constitutes 12.5% of the trade.
3) This portfolio is to measure the effectiveness of shorting larger stocks that are not subject to buyout rumors. Â This is purely a tracking portfolio at this point. Â Hopefully, it will prove to be a better approach than playing with options and trying to time the trade. Â I may switch to this approach at a later date.
4) Ericsson: Â Over the next 5-10 years the telecom industry will be undergoing a massive infrastructure overall to 4G technology. Â This will provide the ubiquitous high-speed wireless connectivity necessary to make mobile computing a reality. Â There are only a handful of companies in the world that have the technology to provide an end to end solution. Â The big three are Ericsson, Alcatel-Lucent and Nokia-Siemens. Â All three have significant problems ranging from merger integration problems to recovering from the Telecom spending slow down due to the 2008 recession. Â Alcatel-Lucent would be the ideal short in the group, but the stock is current trading for a little over 2 bucks. Â If they ever do a reverse-split – they will be added to the iKillers in a nanosecond.
5) QualComm: I have added QCOM to the iKillers list mainly to watch them. Â I don’t know them as well as the others, so this is a way to keep them on my radar screen. Â I do know that they had a dominant patent portfolio in 3G technology, but I am not certain how well positioned they are in 4G. Â Also, QCOM is a large company. Â I have a feeling the best shorts will be company that are free from the buyout chatter.
Watch List: